Because I’m introducing a new idea, I will set a low initial price in order to penetrate the market. According to Kotler, “Rather than setting a high initial price to skim off small but profitable market segments, some companies use market-penetration pricing. They set a low initial price in order to penetrate the market quickly and deeply-to attract a large number of buyers quickly and win a large market share.” At this point, my customers have tried everything to help maintain their weight and nothing seems to fit with their time-consuming lifestyle. I know that they will be hesitant to try my product so I feel setting a low price will be just enough to get them to try it. The benefits and service that come included are priceless.
Quote 18/ Chapter 9
Pg 271: Market-Penetration Pricing
(Philip Kotler, Marketing, An Introduction)
Acting is Learning - Biological Needs
15 years ago
1 comment:
"The high sales volume results in falling costs, allowing the company to cut its price even further." (Kotler, Marketing: An Introduction, Ch. 9 - Pg. 271) The way you plan to price your book is a great idea. I think you will find great success in your marketing strategies.
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