Seductive Girls Cookbook is perfect for any sexy girl on the go. Whether you’re a go-go dancing college student or a Las Vegas show girl, this cookbook will help you stay in shape and maintain your figure with easy and healthy recipes. It also features simple workouts you can squeeze in while you cook and the healthiest fast food choices if you need something on the go. We offer a convenient text option that’ll send any ingredient list to your phone and an audio file of cooking directions you can listen to while you work out. More than just a cookbook, consider us your personal nutritionist. Make staying sexy part of your everyday life.

Tuesday, December 2, 2008

Understanding Customer Needs, Wants, and Demands

I didn’t come up with the idea of a cookbook, it just fell into my thoughts. I made a product to help the women that I work for; to satisfy their needs, wants, and demands. Kotler says, “As a first step, marketer’s needs to understand customer needs and wants and the market place within which they operate.” With that in mind I noticed that although their job brought them their needs, staying in shape was not only a need, but a demand. The women that I worked with enjoyed their jobs but longed for an end to their struggle to upkeep their figure. I discovered that they didn’t just want to look sexy but live a healthy life.

Quote 2/ Chapter 1
Pg 6: Understanding Customer Needs, Wants, and Demands
(Philip Kotler, Marketing, An Introduction)
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