What is marketing?

Philip Kotler defines marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” So you’re probably wondering what my inspiration was for the cookbook was. If the key ingredient for marketing is building a strong relationship with the customer, well then I’ve done just that. Working as a photographer and makeup artist I’ve spent a lot of time with busy women with demanding jobs. I listened as they complained about the hardships of having a full schedule and a job that requires them to be in the best shape possible. They’ve tried everything from meal replacements to diet pills but nothing seemed to grab their interest and after a while they developed eating disorders to stay in shape. With a full schedule they could never find the time to prepare a healthy meal much less search through cookbooks for new meal ideas. With their complaints I’ve created the solution to that. A digital cookbook that sends new meals to your cell phone or email, equipped with workouts that you can do while you cook and cooking instructions that are downloadable to your IPod.

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Pg 5: What is marketing?
(Philip Kotler, Marketing, An Introduction)