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Tuesday, December 9, 2008

Maslow's Hierarchy of Needs

In Kotlers text, he has Maslow's Hierarchy of Needs which states the human needs. "Physiological needs, safety needs, social needs, esteem needs, and self-actualization needs." Understanding the needs of my consumers will help me to build the best product I can. I know that my customers will be striving off of their social needs and esteem needs. I know that they value how others perceive them and my intent to help them with such.

Quote 9/ Chapter 5
Pg 143: Maslow's Hierarchy of Needs
(Philip Kotler, Marketing, An Introduction)
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