"Above all else, new-product development must be customer centered." I will incorporate the very consumers targeted into my business. In the call centers, I want women who have once had image demanding jobs so they can relate to the caller. I will have the marketing team out mingling at the consumers jobs, asking questions and interviews our buyers.
Quote 16/ Chapter 8
Pg 242: Customer-Centered New-Product Development
(Philip Kotler, Marketing, An Introduction)
Acting is Learning - Biological Needs
16 years ago
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