In Kotlers Introduction to Marketing textbook, he challenges you to ask yourself, “What is our business? Who is the customer? What do consumers value? What should our business be... A mission statement is a statement of the organizations purpose-what it wants to accomplish in the larger environment.” So this is my mission statement: “Looking good should not be a chore and should not rule your life. Look at healthy living as a lifestyle and not a consequence to weight gain.”
Quote 3/ Chapter 2
Pg 37: My Mission Statement
(Philip Kotler, Marketing, An Introduction)
Acting is Learning - Biological Needs
16 years ago
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