Customer Insights

On the word of Kotler, customer insights are "fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships." My marketing information system was merely talking with, and listening to my clients. I also have many friends who dance and perform in Las Vegas shows and I got to talk with their co-workers. Gathering this information was easy, but creating a solution was the hard part. I asked myself "what will make this particular demand easier to overcome?" again and again and I finally came up with a cookbook. A cookbook with not only recipes but healthy options should you need to eat fast-food. But I came across another bump in the road when I remembered the little time they actually had to sit down and eat let alone prepare a meal. So I made everything accessible through website and instead of leaving the meal choice up to them I made an option where they could choose their meal or we could send everything to them in a text message or email. I also have workouts they can do while they cook to upkeep their figure. It's like having your own personal nutritionist and trainer! My company values are customers so we have a section in our website where people can suggest meals or send us their food preferences so we can make meals that fit their liking.

Quote 7/ Chapter 4
Pg 97: Customer Insights
(Philip Kotler, Marketing, An Introduction)