Kotler says, "Many companies view the marketing environment as an uncontrollable element to which they must react and adapt. They passively accept the marketing environment and do not try to change it." I realize the potential that some may think that I'm pushing the fact that you need to look a certain way to be seductive and beautiful, which is certainly not the fact. I made this book for women to feel good about being healthy and learn to incorporate a healthy lifestyle into their own. Kotler also says, "Someone once observed, 'there are three kinds of companies: those who make things happen, those who watch things happen and those whole wonder what's happened.'" I'm making things happen. I'm opening eyes to a healthier life and showing that being healthy doesn't have to be a chore.
Quote 6/ Chapter 3
Pg 89: Responding to the Marketing Environment
(Philip Kotler, Marketing, An Introduction)
Acting is Learning - Biological Needs
16 years ago
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