"Through concentrated marketing, the firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation in acquires. It can market more effectively by fine tuning its products, prices and programs to the needs of carefully define segments." Quality, over quantity. I've made a product with one customer in mind. I want my customer to feel like my company is here to cater to their needs and they have a strong relationship with us.
Quote 12/ Chapter 6
Pg 178: Concentrated Marketing
(Philip Kotler, Marketing, An Introduction)
Acting is Learning - Biological Needs
16 years ago
No comments:
Post a Comment