"Test marketing, the stage at which the product and marketing program are introduced into realistic market settings." I'm going to test it among a small group of my target consumers. I will first sell my books online, hoping the gain the right target customer. I know that if they find it online they will into the millennial group who are comfortable using the Internet as a resource and will be more inclined to do other things on the web. They will hopefully spread the word through word of mouth, or other means of communication.
Quote 15/ Chapter 8
Pg 240: Test Marketing
(Philip Kotler, Marketing, An Introduction)
Acting is Learning - Biological Needs
16 years ago
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