Seductive Girls Cookbook is perfect for any sexy girl on the go. Whether you’re a go-go dancing college student or a Las Vegas show girl, this cookbook will help you stay in shape and maintain your figure with easy and healthy recipes. It also features simple workouts you can squeeze in while you cook and the healthiest fast food choices if you need something on the go. We offer a convenient text option that’ll send any ingredient list to your phone and an audio file of cooking directions you can listen to while you work out. More than just a cookbook, consider us your personal nutritionist. Make staying sexy part of your everyday life.

Tuesday, December 9, 2008

Levels of Products and Services

"The most basic level is the core customer value, which address the question 'What is the buyer really buying?'" When women buy my book they are buying freedom of yo-yo dieting. They are buying a new lifestyle that has healthy benefits as a bonus. The actual product is a cookbook in a more convenient form. The augmented product is the attention we offer, to their needs. We will be at their beckon call, only an email away. Should they want immediate help, our customer service hotline will be open 24/7.

Quote 13/ Chapter 7
Pg 200: Levels of Products and Services
(Philip Kotler, Marketing, An Introduction)
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